project05:Prototype

Merging the programs of MEDIALAB and Creative-Corporate Collaboration a common goal can be found in both initiatives. The interest lies in activating different target groups who usually spend most of their time passively and are not very aqcuinted to making things with their hands.

MEDIALAB takes away childeren from behind the television and puts them in an environment of creation, as does CCC that introduces corporate workers to industries of creation, rather than industries of sitting behind a desk looking at a monitor.