project15:Challenge

History and Futures of NDSM

NDSM has been a shipyard until 1979. After this time the site became vacant and this vacuum attracted a lot of squatters and eventually artists to work there, close to the city, yet with a lot of space for very little money. Slowly the site turned into a freehaven with a lot of artistic activity, creative entrepreneurs and festivals. The site nowadays is a unique place in Amsterdam and surroundings, and is an asset to the City in itself. However, future developments may jeopardize this cultural freehaven if the development does not deal with the delicacies of current activities.

When the NDSM-werf as a site will be developed for by example housing in the future, the current form of cultural activity will face a deficit in financial revenue compared to the planned developments. In order to protect the cultural activities at the NDSM-werf they must be monetized by making them an essential part of a bigger - local - economy. This can be done by recognizing and calculating the economical value of the attractiveness of the cultural environment at the site. However, consolidating the cultural and artistic activities by making them an essential part in new businesses will create stronger (new) relations and perhaps new opportunities.

Creative-Corporate Collaboration

CCC is a proposal for a foundation that connects the creative world to the corporate world. By packaging creativitity as a commodity and exchanging it for the big money, the demand for creative people (capable of exchanging their skills and knowledge) at NDSM remains, and might even be strengthened by never before envisioned relations with people from the corporate world.

Amsterdam, housing the largest number of corporate workers in the Netherlands, has a big pool of potential visitors for the foundation. With the newly constructed Noord-Zuidlijn subway line the NDSM-wharf will be a closeby location for the corporate hub at the Zuid-As. Also many offices located in the old city will be within traveling time of about half an hour.

Most activities going on at CCC are focused around creation itself, hereby offering a different perspective and new insights to the corporate world. Possibilities range from seminars, skill building or training programmes in a creative environment to one day workshops or just a meeting in a creative atmosphere.

Programme

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