project08:Project

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The archetype of a dynamic retail space is manifested in the form of single ‘unit.’ This unit is designed in the smallest practical dimension – 2m x 4m x 4m. In turn, the notion of the unit is then overlayed over the entire site in a 2m x 4m grid. Both new and existing conditions act as a driver for giving the landscape form outside of the two dimensional plane. The landscape responds to these requirements via vertical distortion of the grid and contouring of the plane.

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SITE GRAPHIC

To the north De Markt will meet the existing road and merge with the landscape of the NDSM Centre. At the North East corner, the existing entrance to the MTV offices at ground level. The North West corner establishes a connection with Media Lab through a seamless integration of the landscape and interior at a raised height. To the south the landscape must exist below the dynamic surface of Quake/X. In this way the landscape typology of De Markt is fixed, ensuring relevance within its existing and new context.

GRID GRAPHIC

LANDSCAPE GRAPHIC

A permanent path is established through the grid, providing solid groundcover and allowing free flow of users to the key points of reaction around the site. The nature of the path’s role in setting a fixed framework of travel through the site is mirrored by its structural significance. Cross-sectional, the path is composed of a simple of concrete slab and band beams spaning between grids of columns to the underground car park below. This creates a rigid framework over the entire site, a functional superstructure, within which, the dynamic units can cantilever off and operate. A maximum span of three adjacent units, to minimise excessive lateral movement, establishes a pattern for the paving through the grid. Within this framework, the unit is placed – braced on its side either by the rigid framework of the path or an adjacent unit.

PATH GRAPHIC

SECTION GRAPHIC

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RETAIL PLAN

A retail master plan is overlayed onto the grid, allowing for a diverse number of rental options. De Markt provides two types of rental units. - A Fixed Contract will provide an occupier with a definitive m2 of space. The unit is dynamic in its ability to lower and become part of the landscape, but the space is not expandable. - A Competitive Contract will provide an occupier with a minimum amount of m2. The rental space can then expand through the addition of dynamic units based on a set of parameters. These include user requests and an automated sensory response based on use and demand. - Units available ranging from 16m2 to 48m2 The rental price for a Fixed Contract will initially be higher than a Competitive Contract to promote uptake of the new system. The system provides a significant benefit to retailers with the premise of free additional floor space based on performance. Fixed rental spaces are positioned so that additional units will be shared between retailers – creating a healthy, completive and evolutionary market.

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