project08:Project
From Msc1
(Difference between revisions)
Line 117: | Line 117: | ||
<div style="float:left; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> | <div style="float:left; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> | ||
+ | |||
+ | |||
[[File:Project08 Final PlanMarkt.jpg|420px]] | [[File:Project08 Final PlanMarkt.jpg|420px]] | ||
</div> | </div> | ||
<div style="float:right; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> | <div style="float:right; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> | ||
A retail master plan is overlayed onto the grid, allowing for a diverse number of rental options. De Markt provides two types of rental units. A Fixed Contract will provide an occupier with a definitive m2 of space. The unit is dynamic in its ability to lower and become part of the landscape, but the space is not expandable. A Competitive Contract will provide an occupier with a minimum amount of m2. The rental space can then expand through the addition of dynamic units based on a set of parameters. These include user requests and an automated sensory response based on use and demand. Units are available ranging from 16m2 to 48m2. The rental price for a Fixed Contract will initially be higher than a Competitive Contract to promote uptake of the new system. The system provides a significant benefit to retailers with the premise of free additional floor space based on performance. Fixed rental spaces are positioned so that additional units will be shared between retailers – creating a healthy, completive and evolutionary market. | A retail master plan is overlayed onto the grid, allowing for a diverse number of rental options. De Markt provides two types of rental units. A Fixed Contract will provide an occupier with a definitive m2 of space. The unit is dynamic in its ability to lower and become part of the landscape, but the space is not expandable. A Competitive Contract will provide an occupier with a minimum amount of m2. The rental space can then expand through the addition of dynamic units based on a set of parameters. These include user requests and an automated sensory response based on use and demand. Units are available ranging from 16m2 to 48m2. The rental price for a Fixed Contract will initially be higher than a Competitive Contract to promote uptake of the new system. The system provides a significant benefit to retailers with the premise of free additional floor space based on performance. Fixed rental spaces are positioned so that additional units will be shared between retailers – creating a healthy, completive and evolutionary market. | ||
− | |||
</div> | </div> | ||
Line 131: | Line 132: | ||
<div style="float:right; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> | <div style="float:right; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> | ||
The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provids the most relevant rental options. | The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provids the most relevant rental options. | ||
− | |||
− | |||
</div> | </div> |