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| [[File:Project08 retail3.jpg|420px]] | | [[File:Project08 retail3.jpg|420px]] |
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| + | The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provids the most relevant rental options. |
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| + | [[File:Project08 retail4.jpg|420px]] |
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− | The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provids the most relevant rental options.
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The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provids the most relevant rental options.
Establishing connections with existing and new projects seamlessly integrates De Markt within its context. Connections strengthen the premise of De Markt with any additional users seen as a potential source of revenue for the site.
To the north of the site the landscape of De Markt merges seamlessly with the landscape of the NDSM Center. A proposed road running east west establishes a clear divide demarcating the two projects. De Markt’s pixilation of the grid and surface treatment is continued onto and across the road to the east and west of this connection. In the center the surface treatment of the NDSM Centre is brought onto the road and into De Markt. A clear, yet separate, language of surface and grid is shared between the two projects, with the mediation of the road highlighting their differences.