project08:Project
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− | De Markt is unique with dynamic units rising out of the landscape to provide the fixed allotments of rental space. In a Competitive Contract the potential for expansion is realised through the addition of dynamic units based on a set of parameters. These include user requests and an automated sensory response based on use and demand. If more space is required, a single dynamic unit responds to provide it. The system presents a significant benefit to retailers with the premise of free additional floor space based on performance. Fixed rental spaces are positioned so that additional units will be shared between retailers – creating a healthy, | + | De Markt is unique with dynamic units rising out of the landscape to provide the fixed allotments of rental space. In a Competitive Contract the potential for expansion is realised through the addition of dynamic units based on a set of parameters. These include user requests and an automated sensory response based on use and demand. If more space is required, a single dynamic unit responds to provide it. The system presents a significant benefit to retailers with the premise of free additional floor space based on performance. Fixed rental spaces are positioned so that additional units will be shared between retailers – creating a healthy, competitive and evolutionary market. |
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− | The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and | + | The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provides the most relevant rental options. |
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− | In addition to the retail master plan, a green master plan is overlayed onto the grid. This includes large areas of lawn to allow for a diverse range of | + | In addition to the retail master plan, a green master plan is overlayed onto the grid. This includes large areas of lawn to allow for a diverse range of uses. Other areas of the grid are built up with low to medium density vegetation – breaking the monotony of the landscape, highlighting the nature of the grid and providing sun shading. Included in this master plan are small, low cost areas for rental by the community for the growth of produce. These urban faming plots are positioned around the perimeter of the site for protection. A small, in-house team of horticulturists will ensure the maintenance of all green areas in De Markt. A system utilising the paved areas and the roofs of the units as collections surfaces, channels water through the structural columns to a large underground water storage tank. Water from the tank can be pumped back up through the columns via an automated irrigation system to ensure the longevity and survival of the lawns, vegetation and farmland. |
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− | Near the north west corner of the site the landscape of De Mark rises providing an entrance platform for the Media Lab. There is a symbiotic relationship between the landscape of De Markt and the entrance of Media Lab. The Meida Lab entrance is a key reaction point giving meaning to, and driving the forming of De Markt’s landscape. In turn, the rise of the landscape give Media Lab its primary means of access. Its positioning atop a hill breaks the monotony of the landscape, providing a strong focal point that benefits both projects. | + | Near the north west corner of the site the landscape of De Mark rises providing an entrance platform for the Media Lab. There is a symbiotic relationship between the landscape of De Markt and the entrance of Media Lab. The Meida Lab entrance is a key reaction point giving meaning to, and driving the forming of De Markt’s landscape. In turn, the rise of the landscape give Media Lab its primary means of access. Its positioning atop a hill breaks the monotony of the landscape, providing a strong focal point that benefits both projects. There is a continuation in the flow and contour of the landscape into Media Lab, with raised portions either side forming seating within. |
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