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| + | The archetype of a dynamic retail space is manifested in the form of a single ‘unit.’ This unit is designed in the smallest practical dimensions – 2m x 4m x 4m. In turn, the notion of the unit is overlayed over the entire site in a 2m x 4m grid. Both new and existing conditions act as a driver forming the landscape outside of the two dimensional plane. The landscape responds to these requirements via vertical distortion of the grid and contouring of the plane. |
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− | | + | To the north at ground level De Markt must meet the existing road and merge with the landscape of the NDSM Centre. At the north east corner, the existing entrance to the MTV offices at ground level. The North West corner establishes a connection with Media Lab through seamless integration of the landscape and interior at a raised height. To the south the landscape must exist below the dynamic surface of Quake/X. In this way the landscape typology of De Markt is fixed, ensuring relevance within its existing and new context. |
− | The archetype of a dynamic retail space is manifested in the form of a single ‘unit.’ This unit is designed in the smallest practical dimensions – 2m x 4m x 4m. In turn, the notion of the unit is overlayed over the entire site in a 2m x 4m grid. Both new and existing conditions act as a driver forming the landscape outside of the two dimensional plane. The landscape responds to these requirements via vertical distortion of the grid and contouring of the plane.
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− | To the north at ground level De Markt must meet the existing road and merge with the landscape of the NDSM Centre. At the north east corner, the existing entrance to the MTV offices at ground level. The North West corner establishes a connection with Media Lab through seamless integration of the landscape and interior at a raised height. To the south the landscape must exist below the dynamic surface of Quake/X. In this way the landscape typology of De Markt is fixed, ensuring relevance within its existing and new context.
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| </div> | | </div> |
| <div style="float:right; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> | | <div style="float:right; width: 420px; height: 200; margin: 0px; padding: 0px; overflow: hidden;"> |
A permanent path is established through the grid, providing solid groundcover and allowing free flow of users to the key points of reaction around the site. The nature of the path’s role in setting a fixed framework of travel through the site is mirrored by its structural significance. Cross-sectional, the path is composed of a simple of concrete slab and band beams spaning between grids of columns to the underground car park below. The column design is homogenous with the fluid form of the landscape and expressive of its function in the hydraulic watering system. This creates a rigid framework over the entire site, a functional superstructure, within which, the dynamic units can cantilever and operate. A deliberate contrast is formed between the hard, mechanical yet dynamic edge of the unit, and the fluid, soft yet fixed form of the landscape and column. A maximum span of three adjacent units, to minimise excessive lateral movement, establishes a pattern for the paving through the grid. Within this framework, the unit is placed – braced on its side either by the rigid framework of the path or an adjacent unit.
The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provids the most relevant rental options.