project08:Project
From Msc1
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SITE GRAPHIC | SITE GRAPHIC | ||
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+ | The archetype of a dynamic retail space is manifested in the form of single ‘unit.’ This unit is designed for the smallest practical dimensions – 2m x 4m x 4m. In turn, the notion of the unit is overlayed over the entire site in a 2m x 4m grid. Both new and existing conditions act as a driver forming the landscape outside of the two dimensional plane. The landscape responds to these requirements via vertical distortion of the grid and contouring of the plane. | ||
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A retail master plan is overlayed onto the grid, allowing for a diverse number of rental options. De Markt provides two types of rental units. A Fixed Contract will provide an occupier with a definitive m2 of space. The unit is dynamic in its ability to lower and become part of the landscape, but the space is not expandable. A Competitive Contract will provide an occupier with a minimum amount of m2. The rental space can then expand through the addition of dynamic units based on a set of parameters. These include user requests and an automated sensory response based on use and demand. Units are available ranging from 16m2 to 48m2. The rental price for a Fixed Contract will initially be higher than a Competitive Contract to promote uptake of the new system. The system provides a significant benefit to retailers with the premise of free additional floor space based on performance. Fixed rental spaces are positioned so that additional units will be shared between retailers – creating a healthy, completive and evolutionary market. | A retail master plan is overlayed onto the grid, allowing for a diverse number of rental options. De Markt provides two types of rental units. A Fixed Contract will provide an occupier with a definitive m2 of space. The unit is dynamic in its ability to lower and become part of the landscape, but the space is not expandable. A Competitive Contract will provide an occupier with a minimum amount of m2. The rental space can then expand through the addition of dynamic units based on a set of parameters. These include user requests and an automated sensory response based on use and demand. Units are available ranging from 16m2 to 48m2. The rental price for a Fixed Contract will initially be higher than a Competitive Contract to promote uptake of the new system. The system provides a significant benefit to retailers with the premise of free additional floor space based on performance. Fixed rental spaces are positioned so that additional units will be shared between retailers – creating a healthy, completive and evolutionary market. | ||
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+ | GREEN PLAN | ||
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+ | The site and rental contracts will be managed by the De Markt Corporation, a subsidiary of Stichting Kinestsch Noord. The unique dynamic nature of the site will become a significant attractor for both retailers and NDSM. This is in addition to the provision of car parking, flexible retail hours and mixed site use. Furthermore, De Markt can guaranty the safety of a retailer’s storefront, fit-out and products as a consequence of the dynamic nature of the unit. When not in use, the unit is stored beneath the surface where it is safe from vandalism or theft. As a result of these factors, rental rates for De Markt will be higher than the industry standard. Furthermore, additional income can be sourced from the paid public car parking and communal urban farm. The individual nature of the unit allows for an evolution of the initial master plan over time. De Markt is not permanent and can respond, ensuring it always stays competitive and provids the most relevant rental options. | ||
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− | + | The vertical movement of the unit is controlled by a screw mechanism as detailed and prototyped in the Hyperbody project flexscape. The screw mechanism informs the design of the prefabricated unit – expressed and utilised as a framework for its structure. With the screw acting as column, bracing the floor plate and roof structure, the facades of the unit are left free from load bearing. This allows for a choice in entrance location and the freedom of an individual fit out. A range of façade options are available to retailers, with standard configurations including glazing or translucent panels. A light permeable material is preferable to reduce the visual bulk of the unit within the landscape, highlight the screw mechanism and allow a degree of transparency revealing the retail activity within. All units come equipped with basic amenities including electrical, water and lighting. To adhere to the contouring of the landscape each unit is capped with a unique prefabricated roof. The system is designed to sustain an intensive green garden, including drainage and watering systems. | |
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− | + | To the north of the site the landscape of De Markt merges seamlessly with the landscape of the NDSM Center. A proposed road running east west establishes a clear divide demarcating the two projects. De Markt’s pixilation of the grid and surface treatment is continued onto and across the road to the east and west of this connection. In the center the surface treatment of the NDSM Centre is brought onto the road and into De Markt. A clear, yet separate, language of surface and grid is shared between the two projects, with the mediation of the road highlighting their differences. | |
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+ | Near the north west corner of the site the landscape of De Mark rises providing an entrance platform for the Media Lab. There is a symbiotic relationship between the landscape of De Markt and the entrance of Media Lab. The Meida Lab entrance is a key reaction point giving meaning to, and driving the forming of De Markt’s landscape. In turn, the rise of the landscape give Media Lab its primary means of access. Its positioning atop a hill breaks the monotony of the landscape, providing a strong focal point that benefits both projects. | ||
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NDSM CENTER | NDSM CENTER | ||
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+ | MEDIA LAB | ||
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− | + | At the southern border of De Markt the project meats the dynamic surface of Quake/X. The two projects share a key language of a dynamic surface – one discrete, natural, fluid; one expressed, technical, tessellated. This juxtaposition is highlighted with the projects existing over two deliberate, separate vertical planes. A portion of the tessellated surface gracefully reaches down meeting the surface of De Markt. At the point of connection the technical actuators below the tessellated surface travel under the fluid surface of De Markt – where machine meets machine. | |
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Revision as of 00:54, 26 June 2012
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