project05:Challenge
NDSM- past, present, future(?)
The ecosystem of the NDSM site changes permanently. Until the end of the 70s the area was used by the heavy industry: For half a century the site gave home to one of the world’s biggest shipbuilding companies. After its closure decades of decay came. In the late 90s a new sector gained a foothold in the abandoned halls: The creative. The appearance of artists from different fields brought about a shift in the character of the former shipyard. However, the area is not only an inspiring workplace for artists: festivals, workshops, different performances, markets and other culture related public events have made the area an important cultural scene in the life of Amsterdam. The free and creative atmosphere, and of course the advantageous features (close to the center, relatively cheap prices) made the area attractive to commercial companies, like MTV Networks as well, that built its headquarters here in 2007. That moment seems to be the dawn of a new era of the NDSM site: The era of commercial companies and real-estate developers. Does this mean that the vivid cultural life and underground activities at the site disappear in the near future? Is there a chance to create a balanced relationship between artists and commercial companies?
tags
- Cup of coffee at MTVNetworks
