project05:Challenge
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=NDSM- past, present, future(?)= | =NDSM- past, present, future(?)= | ||
The ecosystem of the NDSM site changes permanently. Until the end of the 70s the area was used by the heavy industry: For half a century the site gave home to one of the world’s biggest shipbuilding companies. After its closure decades of decay came. In the late 90s a new sector gained a foothold in the abandoned halls: The creative. The appearance of artists from different fields brought about a shift in the character of the former shipyard. However, the area is not only an inspiring workplace for artists: festivals, workshops, different performances, markets and other culture related public events have made the area an important cultural scene in the life of Amsterdam. The free and creative atmosphere, and of course the advantageous features (close to the center, relatively cheap prices) made the area attractive to commercial companies, like MTV Networks as well, that built its headquarters here in 2007. That moment seems to be the dawn of a new era of the NDSM site: The era of commercial companies and real-estate developers. Does this mean that the vivid cultural life and underground activities at the site disappear in the near future? Is there a chance to create a balanced relationship between artists and commercial companies? | The ecosystem of the NDSM site changes permanently. Until the end of the 70s the area was used by the heavy industry: For half a century the site gave home to one of the world’s biggest shipbuilding companies. After its closure decades of decay came. In the late 90s a new sector gained a foothold in the abandoned halls: The creative. The appearance of artists from different fields brought about a shift in the character of the former shipyard. However, the area is not only an inspiring workplace for artists: festivals, workshops, different performances, markets and other culture related public events have made the area an important cultural scene in the life of Amsterdam. The free and creative atmosphere, and of course the advantageous features (close to the center, relatively cheap prices) made the area attractive to commercial companies, like MTV Networks as well, that built its headquarters here in 2007. That moment seems to be the dawn of a new era of the NDSM site: The era of commercial companies and real-estate developers. Does this mean that the vivid cultural life and underground activities at the site disappear in the near future? Is there a chance to create a balanced relationship between artists and commercial companies? | ||
| + | =MEDIA LAB = | ||
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| + | The main challenge of this project is to create the design of a place where collaboration between the creative sector and the commercial companies could evolve. This collaboration ought to bring new opportunities to the wider public to spend their time at the wharf. | ||
| + | Let’s see the concrete activities and the parties involved in the project: Media companies on the NDSM area have the financial resources to support the art incubator character of the NDSM site. But do they have any interest to do it? | ||
| + | MTV Networks as a company could call for artists and other creative thinkers to execute research projects dealing with issues about the relationship of media and society. The research projects should require active participation of the target groups of MTV: children and the youth. Classes from schools, but other visitors as well could take part in workshop events led by the artist. The topics of these workshops ought to focus on how different issues like creative thinking, environmentalism, self-consciousness, sensitivity to social issues could be implemented into TV and other media programs. | ||
| + | Notes: There are already artist in Kunstad dealing with kids: Rianne van Duin, Kinderatalier | ||
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=tags= | =tags= | ||
Revision as of 00:42, 12 March 2012
Contents |
NDSM- past, present, future(?)
The ecosystem of the NDSM site changes permanently. Until the end of the 70s the area was used by the heavy industry: For half a century the site gave home to one of the world’s biggest shipbuilding companies. After its closure decades of decay came. In the late 90s a new sector gained a foothold in the abandoned halls: The creative. The appearance of artists from different fields brought about a shift in the character of the former shipyard. However, the area is not only an inspiring workplace for artists: festivals, workshops, different performances, markets and other culture related public events have made the area an important cultural scene in the life of Amsterdam. The free and creative atmosphere, and of course the advantageous features (close to the center, relatively cheap prices) made the area attractive to commercial companies, like MTV Networks as well, that built its headquarters here in 2007. That moment seems to be the dawn of a new era of the NDSM site: The era of commercial companies and real-estate developers. Does this mean that the vivid cultural life and underground activities at the site disappear in the near future? Is there a chance to create a balanced relationship between artists and commercial companies?
MEDIA LAB
The main challenge of this project is to create the design of a place where collaboration between the creative sector and the commercial companies could evolve. This collaboration ought to bring new opportunities to the wider public to spend their time at the wharf. Let’s see the concrete activities and the parties involved in the project: Media companies on the NDSM area have the financial resources to support the art incubator character of the NDSM site. But do they have any interest to do it? MTV Networks as a company could call for artists and other creative thinkers to execute research projects dealing with issues about the relationship of media and society. The research projects should require active participation of the target groups of MTV: children and the youth. Classes from schools, but other visitors as well could take part in workshop events led by the artist. The topics of these workshops ought to focus on how different issues like creative thinking, environmentalism, self-consciousness, sensitivity to social issues could be implemented into TV and other media programs. Notes: There are already artist in Kunstad dealing with kids: Rianne van Duin, Kinderatalier
tags
- Cup of coffee at MTVNetworks
